Categories for Strategy

Launching New Features without Pissing People Off

Charles Haggas on August 25th, 2017

Your alarm goes off. 8AM. Your coffee maker is already brewing, and you head to the kitchen to grab a cup. You’re bleary-eyed, but ready to start your day the way you always do—by checking Twitter to see what’s going on in your world. However, when you open the app on your phone, it looks…

The Secret Sauce Behind Building A Comprehensive Brand Strategy

Charles Haggas on January 20th, 2016

Do you consistently have a hard time building a framework for your customer’s brand strategy? A brand strategy can take many forms depending on the stage of the company and its challenges. For example, a brand strategy for a startup may include information about the brand identity and go-to-market strategy. Whereas, a mature company’s strategy…