Yep! I Do..


Brand Strategy

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What I Do

I help you develop a powerful brand that wins the hearts and minds of your most coveted users and stimulate irrational loyalty. My key deliverables are a beautifully design brand strategy document that contains a brand blueprint and messaging architecture that will decisively answer your strategic questions.

How I Do it

  • Define your core brand DNA
  • Who are you FOR? And what does it say about your customers that they are irrationally loyal to you?
  • What benefits do you provide to your users?
  • How do you make yourself indispensable to your users?
  • What is your unique role and relevance in the marketplae, and how do we make that sustainable?
  • How do you build emotional bonds with your audience?
  • What societal, cultural and personal values do you address for your audience?
  • What kind of “ah-hah’s” can we find that will create differentiated and sustainable presence for your brand?

I build bad-ass digital Brands

Product visionary, design guru and business expert.

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Charles Schwab
Mattermost
AMD
QuickSilver
Volusion
Brightscout