Launching New Features without Pissing People Off

Your alarm goes off. 8AM. Your coffee maker is already brewing, and you head to the kitchen to grab a cup. You’re bleary-eyed, but ready to start your day the way you always do—by checking Twitter to see what’s going on in your world.

However, when you open the app on your phone, it looks completely different. They’ve added a new section to the menu bar and moved the “Tweet” button. Instantly, you feel hurt and betrayed. Why would the company designers do this? Millions of users were already comfortable with the previous layout. You send an angry tweet about it and see dozens of others doing the same thing.

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Launching New Features without Pissing People Off

The Secret Sauce Behind Building A Comprehensive Brand Strategy

Do you consistently have a hard time building a framework for your customer’s brand strategy?

A brand strategy can take many forms depending on the stage of the company and its challenges. For example, a brand strategy for a startup may include information about the brand identity and go-to-market strategy. Whereas, a mature company’s strategy may be a bit more straight forward with a deeper dive into differentiation and brand positioning.

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The Secret Sauce Behind Building A Comprehensive Brand Strategy