Building a Winner: The Anatomy of a Successful Product Team

There is a saying that has made rounds in many different arenas and many different industries. It generally goes something like, You are only as good as your last…, and you can fill in the blank.

“You’re only as good as your last pass.” – Brett Favre

“You’re only as good as your last picture.” – Marie Dressler

“You’re only as good as your last story.” – Helen Thomas

Okay, you see where this is going. This saying has been applied to virtually everything under the sun, from business to haircuts (seriously, accredited to Fran Lebowitz). That subtle truth may be nowhere more evident than in the world of product development – and it may not be so subtle.

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Building a Winner: The Anatomy of a Successful Product Team

The Top 12 Product Management Mistakes

Bad products are everywhere. Products that simply aren’t useful, don’t work right, are too difficult to learn, or that take forever to sell. Little wonder, as there are so many things that have to go right in order to create a successful product. There are, however, some pitfalls that occur so frequently and are so damaging that we believe they are at the root of the vast majority of bad products.

In this paper we review each of these pitfalls and describe why it’s so easy to get confused and fall into these traps. Keep this list handy, as it can hopefully serve as a reminder of the dangers to avoid in your own product development efforts.

Continue reading “The Top 12 Product Management Mistakes”

The Top 12 Product Management Mistakes