CHARLES HAGGAS CHARLES HAGGAS

Take Action on Your Hunches

I build badass products for people just like you.

What I Do

Testing takes the guesswork out of website optimization and enables data-backed decisions that shift business conversations from “we think” to “we know.” By measuring the impact that changes have on your metrics such as sign-ups, downloads, purchases, or whatever else your goals may be, you can ensure that every change produces positive results. Quantitative data speaks for itself. You and your coworkers may have hunches about how site visitors will respond to certain design elements. Constantly testing and optimizing your page can increase revenue, donations, leads, registrations, downloads, and user-generated content, while providing teams with valuable insight about their visitor.

How I Do It

  • Decide which conversion opportunities are the best to optimize for.
  • Set up a suite of pro-grade analytics to track all the right metrics.
  • Provide a reporting dashboard to view heart beat of our campaign.
  • Build the creative for the campaign to match your content and brand.
  • Retargeting program, providing reporting on our success.
  • Engage customers to capture insightful feedback.
  • Iterate based on the data we collect to increase conversions over time.

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