What I Do
I help you develop a powerful brand that wins the hearts and minds of your most coveted users and stimulate irrational loyalty. My key deliverables are a beautifully design brand strategy document that contains a brand blueprint and messaging architecture that will decisively answer your strategic questions.
How I Do it
- Define your core brand DNA
- Who are you FOR? And what does it say about your customers that they are irrationally loyal to you?
- What benefits do you provide to your users?
- How do you make yourself indispensable to your users?
- What is your unique role and relevance in the marketplace, and how do we make that sustainable?
- How do you build emotional bonds with your audiences?
- What societal, cultural and personal values do you address for your audiences?
- What kind of "ah-hah's" can we find that will create differentiated and sustainable presence for your brand?