CHARLES HAGGAS CHARLES HAGGAS

People Don't buy Products they Buy Brands

I build badass brands for people just like you.

What I Do

I help you develop a powerful brand that wins the hearts and minds of your most coveted users and stimulate irrational loyalty. My key deliverables are a beautifully design brand strategy document that contains a brand blueprint and messaging architecture that will decisively answer your strategic questions.

How I Do it

  • Define your core brand DNA
  • Who are you FOR? And what does it say about your customers that they are irrationally loyal to you?
  • What benefits do you provide to your users?
  • How do you make yourself indispensable to your users?
  • What is your unique role and relevance in the marketplace, and how do we make that sustainable?
  • How do you build emotional bonds with your audiences?
  • What societal, cultural and personal values do you address for your audiences?
  • What kind of "ah-hah's" can we find that will create differentiated and sustainable presence for your brand?

Elegantly crafted Austin, TXin Austin, TX