Many designers aspire to be a creative director at some point in their career. At some point, you’ll come into contact with some great creative directors, some bad creative directors, and some atrocious creative directors. The truth is, it’s genuinely hard to make that transition from designer to creative director. Heck, what if you don’t have any design experience, can you still be a great creative director. Probably not, but, the following points can help you ascertain that truly lofty goal.
Do you find yourself constantly wanting to learn more about business? How to grow them? How to build them? How to make them thrive without you? Get capital to fund your next big idea?
As an entrepreneur, you have to be a business generalist in many ways. Not knowing a certain aspect of your business can be its peril in the early stages. Sure, you’ve got a fancy MBA and have been around the block a couple times. Unfortunately, few people truly know how to build a sales team that can drive $100 million in sales, or how to build a corporate culture that your employees can thrive in.
Do you consistently have a hard time building a framework for your customer’s brand strategy?
A brand strategy can take many forms depending on the stage of the company and its challenges. For example, a brand strategy for a startup may include information about the brand identity and go-to-market strategy. Whereas, a mature company’s strategy may be a bit more straight forward with a deeper dive into differentiation and brand positioning.
I wanted to do a quick follow-up to my previous blog “10 BEST WEBSITE BUILDERS FOR AGENCIES AND CREATIVES” that was geared totally for designers and other visually creative folks.
If you’re like me, you’re probably really busy working on client projects or passion projects of your own. It’s hard to complain about being busy but this often comes with various aspects of your personal brand or freelance business being neglected – like your website.
Website builder platforms have come along ways in the last year. Honestly, I couldn’t imagine myself recommending website building platforms for serious businesses 2 – 3 years ago. They admittedly had issues with SEO and flexibility to create cutting edge websites. There were just more of a hassle then what they were worth.
Now, designers are building amazing sites using the website builder platforms I’ve listed here that don’t only look amazing but convert and provide some solutions for somewhat complex business goals.
Adwords can be a very powerful tool for many marketing campaigns and companies conducting business online. It can also be very costly if not utilized correctly.
I think what turns a lot of people off about the product is that it’s so easy to use but hard to master. I know this sounds a little counter intuitive but hear me out. I find that typically small business owners will set up a campaign and have traffic to their website in a matter of minutes.
Working in the creative and technical space, I get the rewarding opportunity to mentor junior designers, marketers, copywriters and developers entering the workforce. I wish I could say that colleges and universities are preparing students to effectively enter the workforce and showcase their skills to employers, but it seems like higher learning institutions are always about 2 – 5 years behind the curve of what’s happening in the marketplace. Under-preparing college grads is nothing new. Unfortunately, I faced the same challenges as did my peers.
I often get questions from startup founders that are bootstrapping or have yet to receive funding in regards to how they can find other team members that will work for equity or if I will do work for equity. This request is usually a follow-up question after complaining about my hourly rate or complaining about how expensive it is to build their company, but that’s another story for another time.
Bad products are everywhere. Products that simply aren’t useful, don’t work right, are too difficult to learn, or that take forever to sell. Little wonder, as there are so many things that have to go right in order to create a successful product. There are, however, some pitfalls that occur so frequently and are so damaging that we believe they are at the root of the vast majority of bad products.
In this paper we review each of these pitfalls and describe why it’s so easy to get confused and fall into these traps. Keep this list handy, as it can hopefully serve as a reminder of the dangers to avoid in your own product development efforts.